Denver Labor protects workers and ensures fair wages across the city. In 2025, the minimum wage increased to $18.81/hour, reinforcing Denver’s leadership in wage enforcement and worker protections.

The challenge was to create a campaign that not only informed but also inspired pride and action. “Denver is on Your Side” highlights the city’s commitment to fair pay through bold visuals, clear messaging, and inclusive storytelling.

I developed the campaign concept, produced a photo shoot with diverse models, and delivered a toolkit with assets for multi-channel use.

🎨 Creative Direction, Design and Photo Shoot Producing: Lluvia Arras

📸 Photography: Natalja Kent

💄 Hair and Makeup: Donna Gast

✨ Prop & Wardrobe Styling: Dani Brown

Introducing my first book: A Kids Book About Blended Families

I wrote this book to help people understand that blended families can look many different ways. I became a stepmom when I married my husband; when my sister died 1 week later, I became a mom to my 2 nephews. Later, I had a baby with my husband. Others may call us an instafamily, a complex family, even a super family. All of these names are fine, but we call ourselves a blended family.

If your kid is grieving the loss of a parent through death, divorce, or otherwise, My hope is that this book can provide a glimpse into one version of a blended family. The truth is that all families are rooted in LOVE.

Thank you to Jelani Memory and A Kids Co. team, for hearing my pitch, supporting me, and believing in me even when I wasn't sure that I was the right person for the job! I am humbled and forever grateful.

✍️ Author: Lluvia Arras

👩‍🎨 Designer: Rick DeLucco

✏️ Editor: Emma Wolf

📚 Publisher: A Kids Co.

🛒 For Purchase

Printed in the USA

Designed in Portland, Oregon

Copyright 2023

Hardback ISBN: 978-1-958825-09-9

eBook ISBN: 978-1-958825-10-5

Pages: 66 pages

Dimensions: 8.00”(w) x 10.00”(h) x 0.31”(d)

Age Range: 5 - 9 Years

In 2018, NutriBullet, the famous infomercial brand, pivoted to become a health and wellness brand. With new leadership and resources, the marketing team partnered with Character Co to refresh and reposition the already successful NutriBullet brand. NutriBullet’s mission of making health easy and accessible to all, really came to life in the redesign. From the logo, color palette, and website to the packaging, our fresh new branding disrupted the blender aisle and solidified our position as the most beloved blender in the U.S. and across the world.

I oversaw the rebranding of NutriBullet from its former infomercial roots to a highly visual lifestyle brand with a $200K+ creative budget. Responsible for web/social creative strategy, print packaging design, and content development for all NutriBullet brands (Baby, Juicers, Supplements, and Magic Bullet), including seamless integration of new packaging and international branding.

🎨 Creative Direction: Lluvia Arras

👩‍🎨 Graphic Design: Jane Ellis

📸 Photography: Jon Edwards

✨ Styling: Peilin Chen Breller

✏️ Illustrator: Vy Tat

🤝 Partner: Character.co

Baby Bullet launched in 2010 and after 10 years of charming parents and caretakers through infomercial channels the brand decided to pivot into the future with a new name, a new look and a focus on retail marketing. Meet the cutest blender ever, NutriBullet Baby! 2020 marked the NutriBullet Baby rebrand. The product itself got a chic and a new and fresh brand identity.

I provided creative direction and oversaw the brand launch. Planned and directed photoshoots, developed brand guidelines, new packaging, photography direction, recipe books and marketing materials. Photography and new assets were used in all marketing touch points from retail to digital channels.

🎨 Creative Direction: Lluvia Arras

👩‍🎨 Graphic Design: Jane Ellis

📸 Photography: Daniel Mitchell

✨ Styling: Peilin Chen Breller

✏️ Illustrator: Vy Tat

In 2020, NutriBullet officially expanded its product offerings beyond blenders and joined the juicing community with the launch of the Juicer and Juicer Pro.

I provided overall creative direction for the NutriBullet Juicer launch campaign. Led a team of Art Directors, Designers, Production Artists, Photographers, and Stylists in the development of packaging, photography, and all launch marketing materials. Assets developed were used to support a seamless global launch (packaging, print, e-commerce, digital, e-commerce product photos, Pinterest recipes and social media content).

🎨 Creative Direction: Lluvia Arras

👩‍🎨 Art Direction & Design:
Jane Ellis & Caroline Evans

📸 Photography:
Daniel Mitchell & Jon Edwards

✨ Styling: Peilin Chen Breller

Biostime® is the world’s leading children’s supplement brand, with more than 20 years of scientific research and expertise. They provide premium products that support the health and happiness of little ones at every age and stage.

The challenge was to take a heritage brand with global appeal and transform it to resonate with the digitally native, US consumer. We revamped the brand using consumer insights and culturally relevant trends to create a disruptive and modern story that resulted in the “Happy bellies begin here” launch campaign.

I developed a comprehensive Brand Guide that set the foundations to develop the launch of a new website and Amazon pages. The Brand Guide and assets developed live beyond multiple channels, platforms, creative and campaigns.

🎨 Creative Direction, Design & Illustration: Lluvia Arras

📸 Photography: Daniel Mitchell

🌎 Marketing: Niku Patel

✨ Styling: Cassandre De Le Fortrie

💄 Makeup: Jane Cohen

🖥️ Retouching: Eric Fernandez

Biostime® is the world’s leading children’s supplement brand, with more than 20 years of scientific research and expertise. They provide premium products that support the health and happiness of little ones at every age and stage.

I provided creative direction for Biostime’s 2021 U.S. brand launch and 2022 kids gummies campaign launch. Planned and directed a series of photoshoots featuring children and parents in studio and lifestyle environments. Photography to be used on all digital channels (website, social, amazon, ads, etc.).

🎨 Creative Direction: Lluvia Arras

📸 Photography: Daniel Mitchell

🌎 Marketing: Niku Patel

✨ Styling: Cassandre De Le Fortrie

💄 Makeup: Jane Cohen

🖥️ Retouching: Eric Fernandez

Biostime® is the world’s leading children’s supplement brand, with more than 20 years of scientific research and expertise. They provide premium products that support the health and happiness of little ones at every age and stage.

Provided creative direction for Biostime’s 2021 U.S. brand launch and 2022 kids gummies campaign launch. Planned and directed photo shoots; provided web, social, and ecomm (Amazon) creative ideation and design.

🎨 Creative Direction: Lluvia Arras

📸 Photography: Daniel Mitchell

🌎 Marketing: Niku Patel

✨ Styling: Cassandre De Le Fortrie

🖥️ Retouching: Eric Fernandez

Founded in 1974, Solid Gold® is a trailblazer in the pet food and supplement space. They’re experts on gut health, and are passionate about providing holistic, proven recipes for every dog and cat.

The brand needed a modern touch, while still respecting the heritage and essence of the brand’s roots. What may have resonated with consumers then wasn’t resonating with the more modern, post-Covid pet parent boom.

By identifying four unique target audiences, taking culturally relevant cues, and using consumer insights we gave the brand a makeover. The end result was a robust guide that modernized the brand with elements that could live across omnichannel and consumer touchpoints (including redesigned Amazon A+ pages).

Develop their visual identity and photo art direction. Planned and directed a series of product photo shoots; provided web, social, and e-comm (Amazon) creative ideation and design. Elevated brand while maintaining core message and developed creative systems and assets for their in-house team.

🎨 Creative Direction, Design & Illustration: Lluvia Arras

📸 Photography: Daniel Mitchell

🌎 Marketing: Niku Patel

✨ Styling: Cassandre De Le Fortrie

🖥️ Retouching: Eric Fernandez

Founded in 1974, Solid Gold® is a trailblazer in the pet food and supplement space. They’re experts on gut health, and are passionate about providing holistic, proven recipes for every dog and cat.

I was hired to develop their visual identity and photo art direction. Planned and directed a series of product photo shoots; provided web, social, and e-comm (Amazon) creative ideation and design. Elevated brand while maintaining core message and developed creative systems and assets for their in-house team.

🎨 Creative Direction: Lluvia Arras

📸 Photography: Daniel Mitchell

🌎 Marketing: Niku Patel

✨ Styling: Cassandre De Le Fortrie

Swisse is a global vitamin, supplement, and skincare brand. The Swisse vitamin and supplement product range caters to all stages of life.

I provided creative direction for new Swisse product campaigns launching in 2022. Planned and art directed a series of in studio and lifestyle photo shoots that covered assets for e-comm, Amazon, and social media purposes.

🎨 Creative Direction: Lluvia Arras

📸 Photography: Daniel Mitchell

✨ Styling: Cassandre De Le Fortrie

💄 Makeup: Jane Cohen

🖥️ Retouching: Eric Fernandez

Swisse is a global vitamin, supplement, and skincare brand. The Swisse vitamin and supplement product range caters to all stages of life.

I provided creative direction for new Swisse product campaigns launching in 2022. Planned and art directed a series of photo shoots that covered assets for e-comm, Amazon, and social media purposes.

🎨 Creative Direction: Lluvia Arras

📸 Photography: Daniel Mitchell

✨ Styling: Cassandre De Le Fortrie

🖥️ Retouching: Eric Fernandez

NutriBullet Supplements packaging & branding, photography, web & social assets.

Creative Direction

Developed creative for global educational materials for Colgate Bright Smiles, Bright Futures® 2021 U.S., Latin America, Africa and East Asia campaigns. Developed age-appropriate, diverse characters, and illustrations telling a heartfelt educational story to teachers and young learners from underserved communities. Designed marketing materials, including storybooks, posters, and a teacher’s guide, using Colgate brand guidelines. Managed and art directed an Illustrator, developed custom icons, and worked with cross-functional international teams to achieve final pieces.

🎨 Art Direction & Design: Lluvia Arras

🖌️ lllustrations: Matt Edwards

Led creative direction and brand refresh for MamaP sustainable products in 2021. Developed creative style guide (including logo update, fonts, colors, graphic system, custom illustrations, photo art direction). Directed photo shoot for website redesign and provided a set of easy to use, retouched assets for internal team.

Led creative direction and brand refresh for MamaP sustainable products in 2021. Developed creative style guide (including logo update, fonts, colors, graphic system, custom illustrations, photo art direction). Directed photo shoot for website redesign and provided a set of easy-to-use, retouched assets for the internal team, along with a Canva template shot list and style guide document.

Designed logo, website design and creative assets for Teach STEM in Hawaii in partnership with the University of Hawaii Maui College

DoiT International is a software development company. They work with fast growing, digitally savvy companies around the world, helping them harness public cloud technology and services to achieve big goals.

I was contracted with the objective to develop a new visual identity that would elevate the brand and that would effectively communicate the company's values and stories. The result is the development of a foundational visual and brand identity guide that included art direction, branding positioning, applications, color and typography guidance.

🎨 Creative Direction & Design: Lluvia Arras

Library of lifestyle photos used for marketing in Asia. 2010

Art Direction

These are my personal business cards. I’m a huge fan of specialty printing, especially gold foil. Printed by Mama’s Sauce, the experts of custom printing.

I had the pleasure of designing a custom teepee baby shower invitation. Invite was custom printed, die cut and assembled with skewers to stand as a teepee.

Art Direction, Illustration & Graphic Design

Front and back cover design. Canyon Wren Logo design and custom illustration.

Graphic Designer

World traveler, music fanatic, writer, editor and my dear friend, Jenna Rose Robbins, commissioned me to design the cover for her book Faithful & Devoted: Confessions of a Music Addict. Knowing that this book was a story about a fan’s obsession with Depeche Mode, my favorite band of all time, made me jump at the opportunity. I was in bliss drawing and painting custom letters, icons and numbers for her book jacket and inside graphics. Jenna was also chosen as Depeche Mode’s first fan to take over their Facebook page for a day while they began their Global Spirit Tour in 2017. I illustrated a portrait of us for one of her posts.

Art Direction, Graphic Design, Illustration

Custom wedding invitation folder design, printed with red foil.

Graphic Designer

Custom FIJI Water diamond logo, in-store POS creative, sweepstakes landing page

Max Azria Lookbook, 2007

Graphic Design

Graphic Design

NutriBullet Balance is the next evolution of blending and the newest pride and joy at Capital Brands. NutriBullet Balance is a bluetooth enabled smart blender that weighs all ingredients and instantly calculates nutrition via an integrated app. I developed a cohesive branding style guide, art directed product and lifestyle photos for all marketing materials, art directed the website, web banners and social ads and also sketched out the initial layout and design for the NutriBullet Balance App.

Art Direction, Graphic Design

Hot Lemon Productions Logo Design